Australia’s media landscape is seen by many as an incredibly baron, so yesterdays highly anticipated launch of the Global Mail’s may potentially offer a new platform for independent journalism.
The Global Mail will not be dependent on advertising profit to pay its highly accomplished staff which includes Mike Bowers, Steve Crittenden, Michael Maher and Ellen Fanning amongst others. Wotif founder Graeme Wood has financed the birth of The Global Mail allowing its mantra to be ‘our audience is our only agenda’.
As 2012 unfolds it will be interesting to see The Global Mail evolve and what voice it provides in the digital world of news which is increasingly becoming a 24 hour blur of events. Hopefully The Global Mail will be different, hopefully its stories and investigations will continue to be well thought out and its audience acknowledges and values it for its long-form journalism.